The misfits

Our mission

To create campaigns optimised for performance-driven by purpose – that speak to people in the real world. 

 

What we do


The Misfits understand that the journey to making a direct sale is multilayered. The combination of unique talents and expertise ensures that the Misfits will tailor a bespoke package that speaks for your brand. We communicate your brand's message to a targeted clientele and then enable you to facilitate and complete the transaction swiftly, efficiently, and effectively.

 

Services we offer - but so much more!

Custom e-commerce solutions

Developing digital marketing strategies

Social media management

Graphic and web design

Skilled photography and sets, exciting short videos for digital ad campaigns

Creative writing

Who are The Misfits

COLLEEN NORKIE

FOUNDER & MD

Colleen sees the whole picture. She is a respected digital marketing strategist with 17 year’s experience at the sharp end of the South African Wine industry, working with some of the leading brands in the country. She develops content, conceptualises and builds ideas into realities. She is a hands on project manager and digital marketing advisor. Her devotion is maximising brand impact.

LEIGH DESAI

CREATIVE DIRECTOR

Leigh is creatively led by her passion and intuition. She is a multi-disciplinary graphic designer and creative director who has over 17 years of experience as a Design Educator and Graphic designer in advertising and visual communication. She has a keen eye for the finer detail, and has particular expertise in logo design, identity systems, branding, print collateral and digital designs. She co-founded the Mzanzi kids Educational App and Uyilo studio.

MALU LAMBERT

FOOD & WINE WRITER

Malu is one of the leading and most exciting wine writers in South Africa right now. She can weave a tale that can transform the most mundane communication into an exhilarating piece. She won the Emerging Wine Writer of the Year at Louis Roederer International Wine Writers’ Awards 2019 - only two South Africans have received a prestigious Roederer. She was also awarded as the Veritas Young Wine Writer in 2015. She contributes to numerous titles and is a freelance copywriter.

JUSTIN THOMSON

PHOTOGRAPHER

Justin’s mission is to treat every project as a masterpiece-in-the-making, no matter how big or small. This has led him to work with a host of local and international brands, ad agencies and wine farms for which he has created eye-catching photography and engaging short videos. He visually communicates a brands message by bringing their ideas to life.

MARCELLE VAN ROOYEN

STYLIST & PRODUCER

Marcelle is a culinary mastermind, with an incredible ability to style any dish to look amazing under the camera. She is a graduate of the prestigious Silwood School of Cookery. She has worked as Production Designer & Food Producer on various local and international lifestyle and reality tv shows, as well as commercials. Her work is a reflection of her passion and energy for food.

NIC CUMMING

DESIGN & WEB DEVELOPER

Nic is an aesthete and creative problem solver. His realm Is the digital place, he is a genius multidisciplinary graphic designer and web developer. With more than 15 years’ experience, he has built a reputation for producing excellent work with the utmost integrity. A graduate of the acclaimed AAA School of Advertising, he believes in creating experiences, visual identities and emotional connections between brands and people.

SPENCER FONDAUMIERE

ACCOUNT DIRECTOR

Spencer is passionate about food and wine. He believes that good products need to be seen, heard and experienced. He is a qualified chef and advanced sommelier. His multifaceted talents and varied experiences in several different aspects at the top end of the food and wine industry, provide a unique perspective and repertoire of skills. His expertise is in communication, developing brand strategies and campaign management.

EDWIN PEACOCK

VISUAL COMMUNICATION DESIGNER, WEB, FILM & MOTION DESIGNER

Edwin is passionate about tech. He is a professional visual communication designer, web, film and amp motion designer as well as a sound producer. His particular niche is software training and he shares his skill as an educator at CPUT. He relishes the excitement of discovering the latest technologies throughout his ever evolving industry. He is the Co-founder of the MzanziKids App and Uyilo studio

ROELIEN STEENKAMP

CREATIVE WRITER

Roelien believes in the extraordinary ability of words to make anything on paper or screen come alive. She is a creative writer, wellness/lifestyle product creator and social media manager. She has a plethora of qualifications in literature and writing as well as nutrition. Roelien communicates brands messages that tells authentic stories that touch the soul.